Spotlight on Kite

Spotlight on Kite


Kite Clothing is a colourful British brand committed to creating earth-friendly clothing for children and women, that not only looks fun and stylish, but is durable too. At Brodie Countryfare, we are thrilled to offer a selection of Kite’s organic clothing that is consistent in quality and style. This blog will delve into the story of Kite’s beginnings and their current pledge for sustainability, as well as our favourite picks from their collection.


Kite’s Early Roots

Kite Clothing was launched in 2007 by founder Jo Spragg, a mum of three from Dorset, who previously worked in the fashion industry as a buyer. Jo discovered that her busy job was difficult to balance with family life, and with an interest in designing eco-conscious garments, decided to launch a small business selling clothes of her own design. That small venture would eventually turn into the successful business that Kite has become! Fast forward to 2024, Jo is still actively involved in the business, ensuring that every collection is perfect by selecting colour palettes, brainstorming themes for each season, and visiting Kite factories.


Sustainability in Style

Sustainability and standards are an extremely important element of production for Kite, with their founder visiting production sites in India and Turkey every six months to assess the welfare of workers to ensure working standards and pay are fair. Not only are there regular visits to these sites, Kite is also part of the Soil Association and Global Organic Textile Standards Organisation, ensuring that every step of production adheres to a very high standard. This means that everything from the soil used to grow cotton, to the working conditions of factory employees is monitored and meets excellent conditions. In keeping with their sustainability standards, all of Kite’s garments are made of quality materials, including organic cotton, recycled plastic bottles, and wood pulp. Using these high-quality materials provides Kite with the ability to promise that their clothes are made to last.

Kite pride themselves on being a part of the ‘slow fashion’ movement by releasing clothes that don’t particularly follow current trends, but are instead timeless and versatile. This relates back to the eco-conscious ethos Kite proudly claims, as by releasing enduring staple pieces, customers are encouraged to invest in long-lasting organic clothing instead of following fast fashion. Since Kite don’t strictly follow trends, their clothing can be recycled and handed down to younger generations, continuing the eco-friendly cycle.

Not only are Kite’s clothes sustainable, they’re also fun! Kite Clothing offer an endless variety of playful prints and cheerful colours, all inspired by nature, which harks back to the brand’s care for the environment and eco-consciousness. The brand’s founder, Jo, often finds inspiration for clothing designs through walks and love for her dog, something many people can relate to – that’s what makes Kite’s clothing so charming and special! Their distinguishable ‘Faraway Ditsy’ print was designed with the intention of looking like flowers popular in UK gardens that came over from other places. Other Kite prints include all kinds of animals from farm to jungle, and classic prints such as stripes and spots.


Brodie’s Top Picks from Kite

Here at Brodie Countryfare, we have a great selection of Kite children’s clothing - you’re sure to find something to suit your little one that not only you love, but they’ll love wearing! Discover some of our favourite fun and playful Kite picks!


Image of a child wearing the Kite Fleur Splash Coat
Image of the Kite Fleur Splash Coat.

The Kite Fleur Splash Coat is an all-seasons staple! Keep your kids protected from the elements whether they’re exploring the countryside or playing on the beach with this waterproof and windproof jacket. This coat features the gorgeous pink ‘fleur’ print and all the classic additions such as zipper fastening, pockets, and a useful hood. Its even jersey lined for added cosiness. Kite designed this coat with playful children in mind, therefore you can ensure its brilliant quality and durable through all outdoor activities. 


Image of a baby wearing the Kite Dungaree SetImage of the Kite Dungaree Set.

Your baby will look sweet as honey wearing this Kite Dungaree Set, complete with charming all-over bumble bee print. This outfit contains both a cream bodysuit and dungarees, meaning it can be mixed and matched with other items – this makes it easier than ever to follow in Kite’s footsteps and take part in slow-fashion, as you can use both pieces separately. This outfit also features convenient snap closures and poppers for easy changing and is made from the softest organic cotton. Dress your baby in this gorgeous yellow colour and it will definitely brighten everyone's day!


Image of a child wearing the Kite Petal Perfume Leggings, with the Goosey Tunic


Image of the Kite Petal Perfume Leggings.


Create endless outfit combinations with the Kite Petal Perfume Leggings. These pink and multicoloured floral print leggings are ideal for styling all year round, as they can be mixed and matched with a variety of pieces. Try a tunic as pictured above for a relaxed summer look, or a knit jumper in winter for those days when it’s a bit chillier. Kite has designed these leggings to look great with a range of outfits, so it’s versatile for your growing little ones. We have a further selection of Kite leggings with other prints available on our website and in store! 


Image of a baby wearing the Kite Super Starfish Romper with the Kite Baby Hat


Image of the Kite Baby Hat
Protect your baby from the sun with the Kite Baby Hat! This hat is extremely versatile due to its reversible design, with a yellow star print on the front, and white polka dot print on the reverse. There’s no need to worry that their hat won’t match their outfit when there’s two sides to choose from! Pair this Kite hat with the Kite Bumble Bee Dungaree Set to create the ultimate sunny day style.

Want to Explore More from Kite?

Kite’s continuing commitment to producing quality children’s wear made only with the most sustainable, organic materials has earned them high status as an eco-friendly clothing company. Their attention to detail when it comes to creating nature-inspired hand drawn designs and the involvement of their founder through every step of this process has established them as a creative and conscious brand that Brodie Countryfare is delighted to stock. Explore our collection of Kite Clothing today and discover timeless pieces that will last your children through all of life’s big adventures.


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